- Understanding of the advertising agencies' environment, organization and working processes. - Development of analytical skills in reading and analyzing advertising message - Acquisition of the necessary knowledge and skills for developing multichannel communication plans. - Introduction to digital and social marketing.
Expected learning outcomes
Thanks to an hands-on approach based on in-class exercises, discussions and industry professionals interventions, the course aims to give students the opportunity of developing a full communication project, which may also be useful in their future profession of communicators.
Lesson period: Third trimester
(In case of multiple editions, please check the period, as it may vary)