Advertising and Integrated Communication

A.Y. 2020/2021
9
Max ECTS
60
Overall hours
SSD
SPS/08
Language
Italian
Learning objectives
- Understanding of the advertising agencies' environment, organization and working processes.
- Development of analytical skills in reading and analyzing advertising message
- Acquisition of the necessary knowledge and skills for developing multichannel communication plans.
- Introduction to digital and social marketing.
Expected learning outcomes
Thanks to an hands-on approach based on in-class exercises, discussions and industry professionals interventions, the course aims to give students the opportunity of developing a full communication project, which may also be useful in their future profession of communicators.
Course syllabus and organization

Single session

Responsible
Lesson period
Third trimester
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor: Revoltella Susanna
Professor(s)