This laboratory is designed to help the student in understanding how business relations and marketing have changed due to the rise of social media and changes in various social and environmental factors, such as increased speed of information dissemination across sustainable consumers and brands. The main goal is to obtain a clear perspective on what's really going on in digital marketing and management so that the student can begin to appreciate the social and environmental value for consumers, managers, policy makers, and to other corporate and public stakeholders.
Expected learning outcomes
This lab will provide the students with the relevant knowledge, perspectives, and practical skills required to develop social and environmental marketing/management strategies that leverage the relevant opportunities in social media and consumer-to-consumer social interactions for achieving sustainable goals in business or in public sector. During the lab case studies will be analyzed and project works will be developed to test the student's learning at the end of the course. The lab has a pass or fail final evaluation.
Lesson period: Second semester
(In case of multiple editions, please check the period, as it may vary)
Social Media Lab for Environmental Communication is oriented to provide practical competences to students in the management of Social Media for business from a strategic approach using different instruments to monitor and control environmental on line campaign results and to provide a suite of tools for collecting and constructing networks from social media data with R software. The R software provides easy-to-use functions for collecting data across popular platforms (Instagram, Facebook, Twitter, and YouTube) and generating different types of networks for analysis and text mining tools.
Prerequisites for admission
No prior skills are required
Short lectures using computers (the students must use their laptops) followed by the development of project works and assignments in group during the class time.
Teaching and reading materials distributed in class through the Ariel platform
Assessment methods and Criteria
Attendance is mandatory. Students will receive a pass or fail evaluation based on project works and participation during the class time.