The course examines theoretical accounts of consumption and consuimer practices. Beginning with Veblen and conspicuous consumption, it provides detailed explanations of the often baffling work of, among others, Jean Baudrillard on the system of objects and Pierre Bourdieu on distinction and cultural capital. These historical and theoretical discussions provide the student with the tools required to examine key themes in the sociology of consumption. These themes include: the "shopping experience" from the department store to the shopping mall, the modern to the postmodern; advertising and print media and their relation to gender and identity; food and the "civilizing process"; the tourist gaze and the Heritage Industry; and the grammar of fashion.
Prerequisites for admission
J. Baudrillard, La società dei Consumi, Bologna, Il Mulino, 2017
M. Paterson, Consumption and everyday life Oxford, Routlerdge, 2018
J. Fontcuberta, La furia delle immagini, Torino, Einaudi, 2016
A. Milesi, Vendere l'immateriale, Milano, Guerini, 2017
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