In today's everchanging economy continuous innovation is becoming a must for companies and governments. It touches upon products and services as well as organisational setting and governance structures. Innovation is becoming then part of the managerial function posing new challenges in terms of risk appraisal, uncertainty management and value proposition design. On the other hand innovation dynamics are changing, imposing more attention to the customer experience and value delivery even among business to business ventures. This implies a need to better understand the customer's perspective in designing a value proposition. This laboratory deals with the management of the innovation process, according to a problem solving and customer centric perspective. This implies the design of specific value proposition following a design thinking perspective, and approaching the formalization of a specific offering according to a job to be done framework. The attendees will be introduced to specific tools and topics by real case applications and simulations. This laboratory privileges interactivity, creativity and evidence based learning. It can be helpful in acquiring specific skills such as venture design, design thinking and design management.
Risultati apprendimento attesi
At the end of the lab, students will acquire knowledge and skills to apply design thinking. They will also be able to plan and execute customer discovery activities. Finally, they will become familiar with basic tools to facilitate workshops using Google Design Sprint methodology.
Periodo: Primo trimestre
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